Friday, August 8

The Magnificent 7 - Elements of Your Message

MASTER CREATORS' MASTER CHECKLIST

Creating winning email marketing messages is part art and
part science, with a generous helping of innovation thrown
in. The following elements are common to all aspects of
email marketing, whether you are inviting customers back to
buy again or seeking new customers.

#1 - Headline with Unique Positioning Statement
#2 - Benefit-Oriented Copy
#3 - Testimonials
#4 - The Offer, with bonuses
#5 - Guarantee
#6 - Call to Action
#7 - Postscript