Tuesday, August 5

The Truth About Direct Email & Email Lists Part 2 - What`s Safe

In today`s "Marketing Strategies That EMPOWER Success"

lesson, you`re going to learn how to protect yourself and
your money from ineffective email lists. I`m going to
introduce you to the safe-and-sound distribution techniques
that will ensure that your message is always welcomed into a
recipients` inbox, not his/her Trash Bin.

The Truth About Direct Email & Email Lists
Part 2: What`s Safe

Safe Email Marketing

Safe email marketing in the direct marketing/Internet
marketing world is called OPT-IN EMAIL MARKETING. This is
an important term and one you need to commit to memory as a
fundamental building block in successful marketing.

You`ve probably seen ads in trade magazines offering "Opt-in
Email Lists." This is your best bet when conducting a
direct email campaign. Opt-in lists help you identify
people that are "pre-sold" when it comes to receiving offers
in the mail. By opting-in to a list, they let you know that
they`re eager to read about something new and beneficial.

Safe Email Marketing breaks down into these 2 categories:

-Paid Safe Lists
-Opt-In List Rentals


This is a twist on opt-in email marketing where you pay for
the privilege of being able to send email to a list of other
marketers who have done the same. A paid safe list can range
in price from $2 and up.

The advantages: you don`t have to send the emails using your
ISP and you won`t have to worry about spam complaints and

BLUE LIGHT SPECIAL IN AISLE 5: You may be interested to
know that Empowerism offers one of the most comprehensive,
organized, and updated Safelist Directories in existence and
access comes with your subscription. Our subscribers are
VERY happy with it. Visit this site for more details:


This type of list is similar to a standard "specialty"
direct mail list. It`s targeted and aimed at people who are
interested in what you have to offer.

Companies that offer list rentals usually collect millions
of email addresses by advertising well-branded, popular
products and services. Also they may offer no-cost
newsletters and/or contests as a way to capture addresses.

Opt-in list rental companies ask interested people to fill
out a form on their website. The forms gather as much info
as possible, which allows the company to better categorize
their email lists according to preferences by industry:
gardening, bodybuilding, Internet marketing, etc.

Of course you`re going to pay more to rent this type of
list, but you won`t find a better-targeted audience for your
offer. These companies do the mailing for you, so you won`t
have access to the names.