The phrase "niche marketing" is all the rage these days, and simply means finding a reasonably narrow subject area to concentrate on that also has a decent crowd of hungry buyers. There are various ways of advertising your niche - one is obviously a blog like this - but another is to make use of eBay, where you have literally millions of people searching for something to buy. This makes eBay much more valuable than the normal internet search market, where people are often just looking for information out of curiosity - on eBay, they are often ready to make a purchase right away. So the key is, how do you draw them to you?
One interesting way I've seen recently is to build a niche store, where using the right software, you can start up your own targeted store in any of the 11 countries that Ebay has a marketplace in.
Build A Niche Store (BANS) is a store / website development platform which enables you to create content based sites that generate income through the eBay affiliate programs.
Over the past year and a half the "Niche Store" concept has really evolved and BANS has grown into a "proven" product with lots of positive feedback and success stories scattered across the web.
As of June 2008 BANS supports the development of niche stores for the following 11 eBay marketplaces: Australia, Belgium, Canada, France, India, Italy, Netherlands, Singapore, Spain, United Kingdom and the United States and has a user base of over 9,000 worldwide. Also, this software just needs a one-time fee, and there's no restriction on the number of sites you can build.