Affiliate Spam - Users Beware!
Today, there is a relatively new internet business called, ’affiliate marketing’, which is basically a modern practice of paying finders-fees for introducing new clients to a business through the internet. Due to there efforts, affiliate marketers will make money for each subscriber, visitor and customer given to an internet business. There are several ways to generate money in affiliate marketing, for example, they can use any of the following: Pay per Click (PPC), Pay per Lead (registrant) or by commission from sales Pay per Sale.
You can see where an affiliate marketer would be sorely tempted to send out emails advertising the products he already promotes and makes money on. SPAM was the result from this, contributing to the deciding factor to the anti-spam laws passed to help prevent it. Spammers are severely fined and the newest twist in the anti-spam laws are, that the merchants with affiliates spam are being held responsible for the spamming as well. So caution is well advised to merchants.
Any merchant that is thinking about including an affiliate strategy to their online sales, would be wise to research the different software programs available to use that will help prevent spamming. Now that affiliate marketing has grown, a good number of affiliate merchants now have updated their terms and contracts to safeguard against spamming. Some types of affiliate management solutions include: standalone software, hosted services, shopping carts with affiliate features, and third party affiliate networks.
Spamdexing is the practice of deliberately creating web pages, which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned.
Since people usually use anti-spam software programs, marketers are debating over the affiliate practice of Spamdexing, and many have change their method from sending spam emails to generating large amounts of automatically generated web pages, with different niche keywords and optimizing their sites through search engines. Another term for this is sometimes called, spamming the search engine results. The goal of search engines is to provide the user with high quality search results by them entering in keywords or phrases, and spam is one of the biggest threats to this effort.