Tuesday, January 27

Mastering the Art of Article Marketing

A print advertisement for the 1913 issue of th...Image via Wikipedia

You have set up your online business website. All the necessary functionalities are there, all the products are well positioned, and everything looks terrific. But why don’t you have a single sale made since? Simple! You have no traffic coming in to your site. Worse, nobody even knows that your website exists.

And, it’s not just any traffic you need. You need targeted traffic to your website. Meaning, you need to invite people who would actually want to buy whatever it is you’re offering. To achieve increased in visitor traffic, you need to advertise your website. And remember that there are more differences in online business and offline business advertisement than there are similarities.

The most popular method to advertise a website is to write articles for article marketing campaign.

For the right person, article marketing can be totally free. If you know how to write articles, you can find free article directories on the Web where you can submit your articles for publishing. Performing this means your article marketing campaign is free.

Article marketing is useful in establishing your authority over your niche. When you gain an authority status, it’s much easier for you to sell your product since people have more trust in you. Authority websites also gain higher search engine ranking – another free way to search engine optimize your website.

By writing articles, you know you get targeted traffic to your website. Only people with particular interest to your niche will read your piece so that you know if you carry them to your business website, they will find what you’re offering interesting. You are sure your efforts will not go to waste.

However, you must remember one important point when you write article and start your article marketing strategy. Remember to cater to your readers’ needs and not to yours. That is to say know what your readers would like to read about your niche. Visit online forums or chat rooms where your potential buyers are visiting often to gather information and recent develoments. Once you know your readers by heart, you can write a piece purposely dedicated to them.

Realize the power of article marketing for your online business, and before you know it, the profit starts pouring in. If you keep in mind to put service first above profit in your article marketing campaign, your success is near.

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