Do you think that the text on your website isn’t important? Then you should reconsider that! The MOST important part of you website is website copy. Your website won’t have much success if you have lousy copy. It won’t even matter if you have good graphics and excellent products unless you have awesome copy. To somebody who is trying to sell their goods using their website it’s not very good news. How are you going to create even a few sales if the visitors won’t hang about on your site to discover why they ought to buy from you?
You need to get the customers’ attention when they first come to your site or they could be gone forever. In order to keep them reading you must grab their attention right away. You must continue to interest them or they’ll reach for their mouse instantly leave.
Potential buyers are constantly and carefully looking for information about a certain topic. As soon as they’ve found your site, they will rapidly browse your material and observe your site to see if it has the information that they came looking for. If you don’t grab their attention right away you could lose a potential sale.
Websites are doomed to fail if they have badly written web copy. These are the most common mistakes for the ones that do fail: provide information not related to their website topic, boring text, fancy or small style fonts, and/or contain several spelling errors. These may give you an idea of how bad copy can hurt your business, since there are a lot more mistakes you could make concerning your copy. As an aside, Xsitepro SEO is a website builder that can help you avoid many of the pitfalls experienced when building a website.
Think like your visitor. What copy would you like to see on the site, if you were browsing to buy the same goods that you presently offer? Would you like to read unrelated material that’s boring or something that grabs your attention?
You will want something that gets your attention most likely. You can complete this by… You must know who your target audience is. Try to find out what they like and what they don’t like? Know your customers. Next give them information they understand and enjoy reading.
As an example your target market is moms with young kids. They’re more than likely too busy to read a lot of text. It’s’ more than likely that they’re going to skim through your site and pick out parts of text that seems to relate to them. So would you want your copy aimed at scientists? I doubt it! Try not to use big words that they are not likely to relate to, or that they won’t understand or they will probably just leave your site.
If you write simple English they will want to read more. A website relies on grabbing visitors’ attention and keeps them there. Don’t put some copy on your website just because you need some; make your web copy something that means something to you. Enjoy sales you get from giving them what they want to read.