Wednesday, January 7

What is Adsense?

Image representing Google as depicted in Crunc...Image via CrunchBase

So how can you make money from adsense? This is a question that is often wondered by new Internet marketers. Desperate to seek work-from-home opportunities, they wonder if Adsense is the next get-rich-quick scheme.

Well, understand that while Adsense can be profitable, it is not a get-rich-quick scheme. In fact, it is much better, as it offers an excellent marketing opportunity for those who want to get their feet wet with Internet advertising.

So, how does Adsense work? Basically, when webmasters sign up for the program, they are given a unique Adsense code. When this code is integrated into their websites, Adsense ads will appear in designated areas. Most of these ads are text-based, though there are some that will take the form of a banner or even a mini search engine.

If webmasters want to customize their Adsense to make the ads match the style of their website, they are free to do so. There are even Adsense themes that will show graphics from within the ads. For example, an autumn theme might show leaves from within the ads. This makes them more visible to the reader.

However, webmasters cannot place their own pictures in or around the ads. So, it’s best to not put pictures on your Adsense pages, unless they are a significant distance away from the ads. Otherwise, you could risk getting in trouble with the program.

But beyond that, there aren’t many other restrictions in the Google Adsense program. As long as you don’t use incentivized traffic, you are free to promote your Adsense site as you please, whether it’s through blogging, article marketing or even Google Adwords.

What is Google Adwords? Google Adwords can be seen as the client version of Adsense. Basically, people pay to have their site advertised in Adsense ads. This payment is based on how many clicks the ad receives. If the ad receives no clicks, usually no payment is required, though sometimes Google may charge a smaller fee for impressions, (especially for a popular keyword).

Anyway, if you use Google Adwords to promote your Adsense sites, you are using a method known as arbitrage to get exposure. This involves paying a small amount in return for a larger amount. For example, say you average around $1 per click for your Adsense keywords. Your goal is to get 1,000 clicks quickly from Adwords. If your income is low, look for keywords that are around .05 per click. You’ll make a profit of 0.95 for every click that is made. So, once you get to your goal of 1,000 clicks, you would’ve made $950. It’s actually very hard to do, so most people like to get their sites ranked high in the search engines and then receive free traffic.

So, there you have it… you now know a little about the Adsense program. Go on and apply your knowledge so you can be on your way towards establishing an income from home.

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