Sunday, March 8

The Truth About Search engines - Part 1

Windows Internet ExplorerImage via Wikipedia

The Myths

You can be on the search engines top 10 list.
All you have to do is get a web site on the internet and sales
will just start happening.
Once you submit to the search engines, then thousands of
visitors will swarm to your web site.
You can pay someone $99 a month to market your site.

The Truth about Search Engines
Search Engine marketing is not everything it professes to be.
It certainly is not the traffic producer that you have been
told it is. Search engines are important, but they should
only be a small part of your marketing efforts. You need to
be able to submit to them, then forget them.
How are you going to beat out the other 3,000,000,000
(3 billion) web pages on the internet? Your web site is in
competition, for a top listing, with every one of them. What
do you have that they don't? You are not going to beat them
There are no tricks that allow you, as a Web Site owner or
webmaster, to ensure that your pages appear at the top of
the search engine's query result lists. If someone had figured
out a way to influence the search engines and was using it,
don't you think the search engines would find out and correct
the problem? These are robots we're dealing with. Could they
possibly look at grammar? Spelling? Frequency of word use?
They are able tell if you have used repetitious keywords. I
designed and wrote the code for the Zeus internet robot, I
know the tricks.
Now don't misunderstand me here, I'm not saying there aren't
professional web marketers out there that can't influence the
search engine query results. There are but they have spent
years to learn their craft and have 1000s of hours of
experience. I'm saying that kind of service and experience
isn't available to most of us webmasters trying to grab just
a little piece of the traffic for ourselves. Even if we could
find experts like that, we probably couldn't afford them.
Stay clear of those marketers who only know how to submit your
website over and over again. There is more to marketing than
submitting. Honest web marketers will design a complete
program that would be different than anyone else's plan. It
would be specialized to your website and your needs. Just as
real-world businesses might need salespeople, magazine ads or
perhaps sales counters, others might need only a catalog.
Websites are the same as those real-world businesses except
in this new world of the internet we don't even know what we
need and have to rely on the expert advice of others.
Building a lot of properly constructed web pages and having
dozens of reciprocal links is the secret; not repeating
keywords, resubmitting to a 1,000 link pages, resubmitting
monthly or making extra fake pages. Spend your time and energy
in giving the robots what they want. Prove to them your
website is worth putting at the front of the pack.
If you have a lot of links to your web site, the robots will
find you faster and more often, as they travel the Internet.
They will spider your pages more often and they will believe
your site is more popular than the others. This will also
automatically submit your pages to search engines, with you
never having to do that chore again, once you have the
reciprocal links pointing to you. This will put you near the
top of their listings.

Two simple concepts for your web site's success.
Create traffic to your site
Have content to make them come back

Four Steps to get visitors to your site:
Build a lot of properly constructed Web Pages using GOOD
Submit them to the search engines correctly.
Check that they are in the search engines WHEN they should
Get as many Reciprocal Links as possible!
Content has been reprinted with permission of the author.
First appeared in,
© 1999-2000 David Notestine, all rights remain with author.

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