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The Challenge Forum

on July 17, 2010

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CPA - Cost Per Action Marketing

CPA advertising is basically a very simple idea. Normally an affiliate marketer promotes a product in order to receive a commission based on the price of the product. With Cost Per Action marketing, the individual marketer is paid according to one or more actions that the customer takes. The most usual action to be paid for is the "email submit"; i.e. they only have to enter their email address for the marketer to get paid. With some products, there will be an additional commission if the customer goes on to buy whatever product they've just enquired about. CPA marketing using email-submit offers is very common on mobile devices, when you want to make it as easy as possible to get the customer signed up for a product offer. The commissions for email-submit offers are usually only a few dollars, so it's a good idea to find offers that also pay you per sale as well. Or you could integrate these into your own sales funnel, and promote higher-priced items. The b...

Photography and Money

Photography and Money : Photography can be expensive. I love my Nikon 70-200 2.8 lens but I am not fond of hauling it unless I am very serious and have a specific purpose and shot in mind that I know will require it. That said, many times you can actually get some really good work done with a high end point and shoot camera if the shutter lag doesn’t drive you bonzo! Some of these point and shoot cameras even do OK for macro work and in some cases their movie mode is great. You don’t need to spend a million bucks on cameras and lenses and tripods and ball heads and filters and a mule or assistant to carry it all. Whatever the camera you are willing to carry or use that day is your best camera. If it’s $15,000 of camera, lens(s) in a $350 bag sitting in the closet or the trunk of your car it is not much good at that moment. If it’s an iPhone or a point and shoot and you have it with you, on you, in your hands, turned on...

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