Monday, July 19

Viral Marketing - A Case Study

Say "viral" and folks are likely to figure infection, ailments and epidemics - or something nasty in their PC. On the flip side however, viral marketing is not so negative or nasty, viral marketing is useful!What is Viral Marketing?As the name suggests, it's a means of extending one's marketing message via person to person, a little like the flu virus is passed along. You bestow the germ to, suppose 5 close friends, and then all of them deliver the bug to 5 extra (5x5=25), who subsequently sprea

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