While there are many people who have made a great success of doing business on the internet, they are still only a tiny minority of all those people who are looking for success online.
Few people reach their goals just through luck; they need determination, a willingness to learn and enormous persistence. While there may be shortcuts at times, there is usually no substitute for good old hard work!
To begin with the basics - Traffic is King. Web traffic means customers and sales. Getting a visitor to a website is like getting someone to walk into a shop - not a sale yet, but a good prospect perhaps. It's a numbers game - the more browsers you get, the more sales you make; so increasing the general traffic flow is the main thing to concentrate on.
How to actually get good quantities of traffic is the big question. Often it involves paying to advertise on other sites; and on many sites if you use something like Google Adwords. Advertising is the key, and the paid options often work more quickly than free options. Free advertising also takes a long time to build up to producing large quantities of visitors.
Advertising on the search engines is one of the most popular methods of getting your site known and producing huge numbers of visitors. Search engines like Yahoo, Bing and Google offer their own paid adverts (Pay Per Click, often referred to as PPC). Many people also use free methods to get their sites listed high on the normal ("organic") search listings on these sites.
Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoff tells a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site, and you will most lilkely have a steady flow of sales.
With PPC you will be charged with the number of hits a link gets when your ad is clicked, hence "pay per click". A variation of this is being charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is very important that you have good keyword content in your ad. Keyword research can get quite complicated, but there are many courses, software tools, and websites to help out.
Paid traffic is used by many people and companies. Obviously, you need to check that a minimum number of your visitors are buying something to make the system worthwhile. Once your numbers look good with sales conversions producing more than you're paying for the adverts, then the system is working at a profit. You just need to keep refining things to improve profit margins, and always keep an eye out for new keywords/phrases to use.
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