"A Facebook Fan Page is the quickest and easiest way to get a web presence for a new product. These pages are very valuable for building community and spreading the word because Facebook offers built-in capabilities such as commenting, liking, sharing and uploading photos and videos. Fan Pages are not as flexible as websites, but implementing social features is much easier. The challenge with Fan Pages, and websites of any kind, is to attract visitors. One thing that I did was to offer a PDF version of my first book, The Macintosh Way, to anyone who “Liked” the page for my new book. (The rights to my first book had reverted to me, so there was no cost.) There were a few costs involved. I used Hyperarts to design my Fan Page, which cost about $2,500. I used OfficeDrop to scan The Macintosh Way, which cost in the between $100 and $200."