Thursday, August 27

Enabling multiple ad networks in AdSense

You'll soon be able to allow multiple ad networks to show on your pages, which means that advertisers from external Google-certified networks will be able to compete with
AdWords advertisers for your ad space.

If you're unfamiliar with what ad networks are, they're companies
that partner with advertisers and publishers to buy and sell ads
on sites that they don't own themselves, similar to AdSense. Ads
from these networks will compete with Google ads to show on
publisher sites, and the ad generating the highest revenue for
publishers will be displayed.

To ensure the quality of the ads appearing on your sites, we're
certifying all participating ad networks for adherence to our
standards for user privacy, ad quality and speed. You'll also have
control over which networks can show ads on your pages - you can
choose to opt out of receiving ads from specific networks, or all
networks completely. This means you can continue to show ads from
only AdWords advertisers if you like.

Finally, some ad networks use tools similar to Google's
interest-based advertising to show more relevant ads to users on
the sites they visit. These ad networks won't be permitted to
collect data from your site for the purpose of subsequent
interest-based advertising, but we'll allow those who comply with
user privacy guidelines to show ads using these tools. You'll have
the ability to opt out of showing ads based on user interests from
these ad networks, and we've changed our requirements for
third-party ad serving to reflect this. More information is
available at
http://adwords.google.com/support/bin/answer.py?answer=94230&hl=en_GB.

These new capabilities will automatically be enabled for your
account, and you'll see a new section in your Ad Review Centre
where you can allow or block specific ad networks. Please note
that we'll gradually be adding new ad networks to AdSense accounts
over the next few months, so you won't see any immediate impact on
your ads or your earnings.

To learn more about this launch and managing the ad networks
appearing on your pages, visit the AdSense Help Centre at
https://www.google.com/adsense/support/bin/topic.py?hl=en_GB&topic=13522.

Yours sincerely,

The Google AdSense Team

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